A look for the Tamil screen demonstrates the heroines are fair- skinned. The cinema in Tamil Nadu is practically like a staple diet for the people with no wonder an array of stars have elected a successful entry into politics also. Jayalalitha was one politician- star. I have to please make sure here and that’s in a galaxy of heroines around the silver screen, I have yet to determine a dark-skinned heroine. Even Jayalalitha the star turned politician (sadly she’s no more) is milky-white in complexion. These fair complexioned stars give rise to a beauty culture in South India where skin-whitening creams outsell carbonated drinks. Yet the facts are that most Tamil and south Indian girls are dark- complexioned. I wonder why a dark complexioned girl cannot strike outside in the Tamil film industry.
One aspect which is overlooked could be that the ancient scriptures, epics, or folk tales in Tamil and for that matter in almost any Indian language, the nice character is often portrayed for being fair in complexion. A beautiful princess is usually without fail described for being fair and white as snow. This is a dangerous portrayal because it is suggesting the fair are fair dealing and also the dark complexioned has evil intentions. This view has become expressed by Shyamala Bhatia, a part professor ever sold at the Bharati College, University of Delhi.
If you add how the white race ruled India in addition to their women were white personal computer becomes clear why the idea of fairness being superior is embedded deep inside Indian psyche.
But even with the white rulers went away, India’s concepts of beauty has never changed. Thus milky-complexioned Tamil stars have resulted in a massive industry for skin- lightening creams, the notion that white means beautiful is pervading in South India. The word for fairness in Hindi is “GORI” plus Tamil it truly is NÄrmai. I am afraid you won’t go from the South Indian psyche